For most businesses, a web site is one of the most important
investments you can make. Entrepreneurs are either overspending or under
spending on their web sites, and many have no idea what they’re doing or why.
So today I’m going to talk about why a good, solid web site really matters to
your business, and in the next two weeks, I’ll follow up with articles on the
core components your web site needs to work well for you, and how to hire a
solid web firm to build your site affordably.
Your website reflects you as a business owner and professional.
If your web site looks professional, your potential clients
will think you’re a professional who has enough clients and enough income to
have a site built for you. If potential clients visit your web site and it
looks half-assed and home-built that’s how they’ll perceive you.
If you’re a web developer, by all means, build your own
site, as that will reflect your capabilities. Everyone else, hire a solid
company that can do a good job, not just in building your web site, but in
getting it seen and in building it wisely to maximize the traffic
you’ll get.
Your web
site can mean extra local business.
Even if you’re primarily brick and mortar, having a solid
web site can mean extra business. Local clientele often perform searches online
and find your web site, encouraging them to walk into your store. If they find
your competitors and they look more reputable or solid than you (or if they
have a web site and you don’t), you’ll lose business, just because of your web
site. And, when you’re mentioned in the media or on review sites like Angie’s
List, you’ll need a web site to help people find you.
Your web
site can mean global business.
Did you ever think about getting orders from Australia or
Malaysia? Launching a fantastic web site means you’ll instantly become a global
business, allowing you to expand your clientele to a much larger audience. Your
web site is visible in almost every country around the globe, and that means
you expand your potential client base by millions. You’ll still want to keep
your target market in mind, but an international audience may still find you
appealing.
Your web
site can generate media interest.
If a journalist is looking for an expert in your field to
quote for an article, s/he is more likely to choose the business owner whose
web site looks professional and clean than someone who looks like they don’t
really know what they’re doing. And as most of you know, a mention in the media
can be powerful for your business!
Advantages of a BusinessWebsite
The first and perhaps
most obvious advantage of a business website is the potential for reaching a
wider audience. The internet is used by literally millions of people, all of
them are looking for something and some of them might be looking for you!Building a website for your business will mean you could
potentially reach these otherwise unreachable customers. Your business might be
local, but you might have the potential to sell your products or services to a
wider market, whether it is people in the next town, the nation as a whole or
even the international market. Data shows that internet shopping is
still on the rise, so taking your
business online will potentially allow you to take advantage of the growth and
expand your business. Even if you have no intention of using a business website
to sell, you still might want to let customers know about your business. People
commonly research businesses online before actually visiting the business
location. So having a well-designed website will help encourage them.
An advantage of having a website is your business information
and details about your products and services can be accessed by anyone, no
matter where they are on the planet or what time of day it is. The internet is
online 24 hours a day, 7 days a week. So even if your business isn’t open your website will be!
If you have a contact form or another way for people to be able to contact you – even
if it is as simple as your e-mail address on your website, then people can
potentially get in contact with you, whether you’re in front of a computer or
not.
In the modern age, people are using their mobile phones more and
more to browse the internet, find out about businesses and even buy products
and services. So even if your website is just a short description of your
business it might help customers find your location while they are on the move.
This is especially important for restaurants, pubs and other eateries, but is
also a relevant consideration for most other businesses.
Easy Access
to Business Information
With a website, customers can easily access information
about your business. They can see what products or services you sell, your
prices, your location and much more. Whatever you decide to tell them, they can
find it with a few clicks of a mouse.
Keeping It Fresh
Once a website is designed, you can keep it up-to-date to be
relevant to your business and encourage more visitors (and potential sales).
More and more people are using a blog to promote their business. In fact,
research shows that Businesses That Blog Get More Traffic. So using a
blog to keep content fresh and attract attention could mean a big difference to
your business.
Publicity
& Advertising
You may think of the advantages of a website in terms of
advertising and publicity for your business. The costs of having a business
website are actually quite low. An affordable website design may cost
you around £99, then you need a suitable domain name and
good quality webhosting and you’re ready to go. The ongoing costs are
minimal, but the potential return on investment could be quite significant.
Think of your business website in terms of advertising for your business and
you’ll be more likely to see the value.
For more detail:-
Anand Info
Media Solutions Pvt. Ltd.
Main Off.:
L15/3, DLF Phase 2, Gurgaon
Phone:+91-9024308624,+91-8930090029
Mr. Jyotish
Khanna(Managing Director)
Mob:
+91-8607656555
Visit at:- http://aimsportal.com/
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